Cucinelli Says You Can’t Digitize the Feel of a Cashmere Sweater
- Italian luxury brand plans to open new stores as others cut
- Company expects U.S. to rebound faster than other markets
Italian cashmere knitter Brunello Cucinelli SpA is convinced that luxury-goods buyers still want to shop in stores despite a pandemic-fueled shift to e-commerce.
The company plans to double the size of four of its stores -- in New York, San Francisco, St. Petersburg and Tokyo -- and to open two new ones by the end of 2021. The moves come as some other fashion brands are closing shops.