Salomon's brand new Genesis wants to break away from the Real Housewives of Clapton

Where one grail is meme'd into the ether, another one rises
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The Salomon Genesis has just been revealed. While the French sportswear company could've just dropped another fashion-focused silhouette (which would've no doubt become the go-to for anyone under the age of 35), this all-new model is a trail running shoe that's actually made for trail runners – and the guys who cosplay as them.

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Salomon Genesis 'Dragon Fire'

Making its big debut in three colour combos including ‘Dragon Fire,’ ‘Sulphur Spring,’ and ‘Tahitian Tide,’ while the Genesis could look like other hype-y sneakers such as the ACS Pro and the XT-6, it's actually been designed from the ground up. The upper, for example, is decked out in a weaved 'Matryx' material that's meant to be super breathable and durable, and this is surrounded by taping for a more streamlined finish.

A giant “Salomon” logo is plastered across the lateral heel, and the lacing system has been engineered to offer a tighter fit. But it's not totally different from the ACS Pro and the XT-6 though. The midsole brings back the OG All-Terrain Contagrip outsole, making it the perfect trainer to tackle everything from steep Lake District hills to (let's be honest here) fourth rounds at the pub.

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Salomon Genesis 'Sulphur Spring'

And Salomon isn't the only brand that's taking this whole trail shoe thing super seriously. Earlier this year, Arc'teryx dropped its first ever in-house sneaker, and the collection's been a big hit among actual climbers and hikers. Go figure! Nike also recently brought back the ACG Air Exploraid, which was once the go-to silhouette for adventure-y types back in the early '90s.

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Salomon Genesis 'Tahitian Tide'

The Salomon Genesis is available now via Salomon and select stockists across the globe for £140 a pop.