The bike industry, with all its bright colors, changing standards, and synthetic clothing is not always the most environmentally conscious and has a part in the massive amount of material and resources wasted by clothing production each year. Over the last several years, some companies have started breaking the mold by encouraging customers to send worn clothes back for repairs rather than discard damaged apparel to keep buying more and more. Here are some examples.
Velocio, Apidura, Velocolour & 'What Happened'US bike clothing company
Velocio has partnered with companies in the UK, the EU, and Canada to facilitate product repairs around the world. The collaboration, Velocio said, is to minimize global shipping, which will help reduce both the environmental impact and the cost of repair.
UK bikepacking gear company
Apidura has an existing in-store repair program alongside a
program for selling the repaired gear. Now, in addition to repairing their own used packs, Apidura will fix clothing such as jerseys, shorts, and other layers sent in by Velocio customers in the U.K. Similarly, Canadian company
Velocolour, which produces an impressive range of cycling clothes, bags made from recycled materials, and custom paint jobs for bicycles, will adopt Velocio repairs alongside its usual collecting and repurposing unwanted pieces of gear. To cover the EU, Velocio enlisted a one-woman Slovenian operation known as
What Happened. The owner, Neza Peterca, worked for Patagonia's Worn Wear program (described below) before starting What Happened, which deals with all kinds of outdoor gear repairs, custom products, and gear education. The collaboration seems to be a more efficient system for gear repairs than we've seen so far in the bike industry and will hopefully be a mutually beneficial partnership all around.
PatagoniaIt wouldn't be a list of companies that emphasize repairs without
Patagonia. The outdoor gear giant has long led the industry in sustainability and encourages customers to keep gear in play for as long as possible. The brand encourages customers to
send in damaged clothing for repairs, and if the items are too far gone to fix, Patagonia gives store credit. Items that are traded in and salvageable go to the
Worn Wear store once they're fixed. Patagonia also makes
care and repair tutorials with catchy descriptions like "We can put a human on the moon. But fixing a broken zipper? This video shows you how to do one of those things." (I'm about to watch that one because 100% of the zippers in my life seem to be broken at once.)
Patagonia's warranty and repair policy also seems to be about as forgiving as possible. Rather than just compensate customers for quality issues like most warranty programs do, the program is genuinely aimed at extending the lifetime of all products. I currently have way more Patagonia store credit than I deserve for sending in a pair of tattered old ski pants that had crampon holes all over the ankles. I was sure that they were beyond repair and beyond warranty because all the damage was definitively my fault. As it turns out, you're expected to wear out your gear, and Patagonia's trade-in program will give you store credit even for clothing items that fully deserve retirement.
KitsbowKitsbow's whole ethos is about cutting down on manufacturing waste. The brand goes a step beyond local production by making each item specifically for the customer in its North Carolina production facility, a process it calls "lean manufacturing." Since the idea is to eliminate waste from unsold clothing and scraps, it only makes sense that Kitsbow also encourages customers to repair, rather than replace damaged items.
Customers can reach out about manufacturing defects, standard wear and tear, and crash repairs, but Kitsbow does reserve the right to charge a repair fee for fixing some items that are damaged from crashes or everyday use.
Pearl Izumi & The Renewal WorkshopPearl Izumi's
Keep You Riding program is for items that are still in good condition but need minor repairs. Those situations include things like broken zippers, some loose stitches, and crash damage. The Keep You Riding works just like the
standard warranty program, and Pearl Izumi will decide whether an item should be repaired or replaced.
When a Pearl Izumi item needs more than just minor repair, it is sent to an organization called the Renewal Workshop, which has
a partnership with Pearl Izumi. The Renewal Workshop sorts clothing based on how much repair the items need, repairs all manner of problems, stamps the Renewal Workshop logo, and sells the refurbished pieces on
renewalworkshop.com.
Also,
Pearl Izumi has been making big steps in becoming carbon-neutral by 2025, has encouraged customers to bike instead of drive to offset carbon emissions from the manufacturing process, and makes 40% of its clothing from sustainable materials.
RaphaRapha stands behind its clothing and offers
free repairs on most items for the clothing's lifetime as part of its plan to go green. The brand is clearly
committed to sustainability and aims to be carbon neutral by 2025. On top of that, Rapha has committed to reducing absolute emissions, rather than just focusing on net impact by offsetting emissions. Of course, to get there, Rapha has to cut waste and emissions from every step of the garments' lifetime before repairs even come into the picture. The company is actively working to improve manufacturing processes and operations of its brick-and-mortar locations as well as the longevity of the clothing itself.
Most items in Rapha's mountain biking range come with an
iron-on patch kit to encourage riders to repair their clothing. If clothes need more love, customers are encouraged to send them back to Rapha for assessment and repair, though some items are not covered by the policy.
NorronaAll
Norrona products are meant to be worn for a long time, so Norrona plans on repairing them whenever possible. The brand is currently remodeling its headquarters, which will include a new and improved sewing and repair room. On its
website, Norrona has a price list for common repairs, with zipper replacements ranging from $33-$72 USD, button replacement for $11 USD, and pant shortening or lengthening starting at $55 USD.
Norrona also has a five-year warranty on all products (seven years for so-called Loyalty members), so damages not caused by crashes or normal wear and tear are repaired for free for the garments' first five years of life.
And for those inclined to fix their garments themselves, Norrona has the
spare parts and
instructions for that, too.
7mesh7mesh is another brand that prides itself on making high-quality clothing that it fully believes in and stands behind. Based right near Pinkbike's home in Squamish, 7mesh offers
repairs for damaged clothing for a small fee. If the clothing is beyond repair, 7mesh still has you covered and offers a crash replacement discount for the replacement.
Furthermore, even though 7mesh is a relatively small operation, it has repair centers in the US, the UK, and Europe so customers don't have to send items back to Canada, reducing shipping costs and environmental impact.
Let us know what you think. What did we miss? Which of your favorite companies offer repairs?
Don't know what it is but I sense it....and it scares me.
Actually I know Alicia is a true mountain biker and has taken on a lot on articles on pinkbike recently. I doubt Outside had an influence on her.
But I do enjoy the "outside" jokes as mush as anybody,
Totally. Just having fun, man ; ) I actually appreciate the article and information.
Also, if the article was about 9 clothing companies instead of 10 my 'Outdoor vibes score' would be closer to a 1.5.
I guess actual content is what should make the difference right?! (and if it's behind a pay-wall!) Not whether it looks like it's from Outside (mind the difference between Outside magazine and the outside consortium!) or whether it /looks like/ it is from a particular worldview.
Quantity of content has gone up.
Vague, empty, boring "articles" with lists and video links....
Oh pinkbike. What a shame.
And as long as this is still free, they can spam the hell out of their own homepage if they want, but they don't control you're clicking finger.
Don't get me wrong, sounds awesome, but I don't understand the economics when a pair of mass produced shorts is what $100, it's gotta be a days work to do custom shorts + material + overheads
I have actually been building this up not as a business, but as a way to make fun money. I’m working on DH pants right now, but my skills aren’t up to tech materials quite yet. My goal is to have a core set of clothes (no choice in color or materials) customizable to exact fit that I could produce based on orders.
I’ve been doing this from scratch ( I didn’t know how to sew, much less pattern build and tailor a year ago) and am reasonably progressing on my goal. No reason someone trained or experienced in the business couldn’t do it much more quickly and efficiently.
The problem from a corporate perspective is that people don’t want to measure themselves and want their thing now! So they have to do sizes (which largely ignore body proportions) which is going to create a lot of waste as many units don’t sell, have a distribution network and marketing etc. there isn’t an inherent reason you can’t make tailored for cheaper, but given our culture, it is going to be a niche business at best.
Wine is another example, $20 bottle at store is $60ish at restaurant....they need to order, manage, receive, store, serve and profit....again, $40 markup may be generous, but it's closer to $60 than $20 for them to cut even and make the margins they need.
The current model is to have lots of variation of colors, materials, and features and like 4 sizes.
There is a guy here in Melbourne that makes old school waxed canvas Anoraks and sheepskin vests. Pretty boutique and pricey, but incredible kit. He’s just launched a Kickstarter on his Anoraks, check it out.
www.kickstarter.com/projects/peakoilcompany/waxed-canvas-anorak
But I also have a pair of Fox ride pants that were as waterproof as a tissue and got snags and pulls in them after two rides (no crashes) and a pair of gloves that lasted only slightly longer than the TLD ones they replaced (which lasted a month or so)
Does anyone have recommendations of companies in this article to look at or maybe some others? Am I looking at paying $150+ for a pair that have high quality and a good warranty? The only sub $100 dollar shorts I found were from pear izumi. I don't really mind paying more for better quality but I am not sure what to expect or what is the norm.
Personally my high priced items are not used for mountain biking in their first life cycle. For instance, expensive waterproof jacket will be used for hiking until it is showing signs ageing, then they are unleashed onto the bike.
Hello,
okay for warranties please contact the shop that sold you the product as they are your contract partner and are responsible for your needs. The shop will then get in touch with our warranty department.
BR Melanie
I've emailed Cambria bike multiple times and even sent pictures of the shorts. The rep at Cambria, Alan Forrest
(CBO Warehouse Team), says he's called and emailed ION several times. I guess ION doesn't feel responsible for their faulty products? I first emailed ION 5/29. Its now 7/30 and they have yet to help me out.
And the price list for repairing the stuff from Norrona is just ridiculous! You can get a new item or at least a half one for these prices.
Certainly paying for them "currently remodeling its headquarters".
@travis-the-tailor
I've got a pair of kitsbow shorts made from schoeller material that I bought in like 2014. They have many, many thousands of miles on them and are still one of my favorite pairs. In that time I killed 2 pairs of fox shorts, so kitsbow were cheaper in the long run.
In contrast I have several sets to shorts from other companies I won't name that are blown out and not repairable after 3 years. So which has the lower total cost of ownership on an annual basis?
Socks- $10/pair
Shorts- $60/pair
Pants- $100/pair
Jerseys-$40/shirt
Jackets-$100/jacket
Shoes-$200/pair