Yves Saint Laurent and Giorgio Armani take flight at Istanbul Airport

YSL Libre has been described as a ‘gender-bending’ fragrance for women
The new YSL Libre Eau de Toilette has been refreshed with a white tea infusion

TURKEY. L’Oréal Group has created a high-profile presence at Istanbul Airport in partnership with Unifree Duty Free with two eye-catching fragrance activations from Yves Saint Laurent and Giorgio Armani.

Yves Saint Laurent is celebrating Libre Eau de Toilette, the latest addition to its popular Libre fragrance line, with a striking pop-up that will run from now until the end of August.

Meanwhile, Giorgio Armani has launched the ‘Armani Boarding’ pop-up concept, which shines the light on its My Way and Acqua di Giò Profondo fragrances.

The new YSL edt offers a fresh take on the fragrance with the addition of a white tea infusion.

According to the brand, Libre offers “a couture twist on a classically masculine style” and plays on the tension between masculine and feminine olfactory structures.

The scent offers sparkling neroli and juicy mandarin top notes, orange blossom and diva lavender heart notes, and sustainably sourced vanilla bourbon base notes from Madagascar.

‘A tale of fire and light’: The striking Libre campaign features singer/songwriter Dua Lipa on a desert landscape with the word ‘libre’ blazing in the background
Fly with elegance: Armani Boarding features an airport-themed design including its own Giorgio Armani flight board

The activation — tailored specifically for the travel retail environment — invites passengers to reignite their wanderlust, travel the world and discover the feminine and masculine fragrances.

My Way is a feminine fragrance that features Calabrian bergamot, orange blossom and jasmine top notes; Indian tuberose and sustainably-sourced Madagascan vanilla heart notes; with cedarwood and white musk notes as its base.

It comes in an elegant pink and blue bottle made with recycled materials. The deep blue bottle cap was inspired by a talisman and is wrapped with a gold band and textured fabric ribbon. The flaçon also offers an innovative clean refill system that foregoes the use of a funnel and promotes circular economy consumption practices.

My Way and Acqua di Giò Profondo are both showcased at the Armani Boarding pop-up space

Acqua di Giò Profondo is the latest addition to the Acqua di Giò line. The masculine fragrance opens with green mandarin and bergamot top notes, rosemary, lavender, cypress and lentisk absolute heart notes, and woody patchouli and amber accord as its base.

The Armani Boarding fragrance activation will run throughout June and will be staged again from August until the end of October.

Return flight: Armani Boarding will be returning to Istanbul Airport from August to October

 

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