Finding the perfect pair of jeans is never an easy task, especially if you are curvy. We all want a little lift in the butt department and a slimming effect on the thighs is always welcome.

If you continuously, frustratingly hunt high and low for your perfect pair, then Wrangler's latest denim launch may be music to your ears.

This fall, the iconic denim brand are launching its latest collection of denim designed with its unique and pioneering Body Bespoke technology.

In doing so attention has been paid individually to the design of each size, flattering a wider range of body shapes.

We all know the 'joys' of shopping for jeans (
Image:
Wrangler)

Theo Van den Hoff , Product VP, who heads the dedicated Body Bespoke team says: “Wrangler has improved the fit for any woman who is not a 28-inch waist, which is a huge proportion of women.” The result is Body Bespoke jeans look good on a wider range of women. It’s not about big sizes or small sizes – simply all sizes have been individually crafted to.”

Wrangler have even thought about specific design features, working with researchers from the University of California to come up with the most flattering positioning for back pockets and seams in each size too.

Jeans that make your bum look good? We'll take them all please! (
Image:
Wrangler)

“When those lines are perfectly balanced it enhances the rear. But when they are not, it can cause distortion, making the butt look wider or flatter,” says Theo.

The Body Bespoke collection is pretty much a revolution in denim, if you ask us. Rather than choosing from one standard size, you can shop 11 sizes in each style from super skinny to bootcut, so you are sure to find a style that suits your wardrobe needs.

There are 11 styles to choose from (
Image:
Wrangler)

An idea we can definitely jump on board with after years of jean struggles. Who really is a standard size 10 or 14?

We love the collection's 70s vibe too, with denim shades harping back to the era too. You'll find a mix of deep saturated blues to gently faded distressed washes, which will look fab with the season's retro slogan tees and bright knitwear.

Happy denim shopping.